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What About Your Job Is Keeping You Up at Night?

What About Your Job Is Keeping You Up at Night?

When you are new to doing corporate research, there are lots of growth opportunities and learning opportunities. Where do you need help? What new challenges are you facing? What are the stressors? What is causing these challenges? Where do you feel you are least prepared to meet the challenges of the corporate world? We researchers […]

Understanding Competitive Products

Understanding Competitive Products

Putting together a competitive product table can be a real eye opener for anyone developing a new product. Product attributes include not only the traditional requirements but also any post purchase support (including warranties and customer support phone numbers). It also includes any regulations or industry standards that have to be met in order to […]

Making The Transition

Making The Transition

Many development projects require significant research effort early on. At the same time that you are developing a technical understanding of your product; your commercial counterpart is learning more about the customer’s needs and expectations. Because new information is being learned in the marketplace constantly, you can expect that the performance requirements for the product […]

Creating Order from Chaos

Creating Order from Chaos

All start up ventures work to figure out the business model for success of their venture. This includes the product itself, the performance required, and the customers who are target purchasers. This also includes how to efficiently reach those customers, sell to them, manufacture the products, and then deliver those products.

Help in Estimating Revenue For New Products

Help in Estimating Revenue For New Products

There are two common ways of estimating potential revenue for a new product – top down and bottom up. In the bottom up approach, development teams identify specific customers that they will target for sales. They then use a series of questions such as those below to help build a more realistic timeline for sales:

Importance of Team Members in Motivation over the Tough Spots

Importance of Team Members in Motivation over the Tough Spots

The other day I was working with members of my condo group to cut down dead trees and move them to the road for the scheduled city pick-up. It wasn’t work that I enjoy doing so I had planned to work for about an hour and then move on.

Recognizing What Drains Our Energy

Recognizing What Drains Our Energy

The other day I started a major cleanup of my office – the type I do every few years. I am usually good for about 15-20 minutes of working on it before I get tired of making decisions to toss stuff. Then I simply decide to keep everything, which is really just delaying or avoiding […]

Preparing to Give a Talk

Preparing to Give a Talk

The other day in one of my entrepreneurship classes, we watched part of a video by Amy Cuddy on how our actions can influence our minds. It is a fascinating video and she has a compelling story.

Networking at Events

Networking at Events

I have been working with the students in one of my classes on the key in-person networking tools – name tags, business cards, and handshakes. The other day we had our campus wide New Venture Competition, which gave the students an opportunity to interact with other students, with mentors, and with investors who were on […]

Focusing on Potential Show Stoppers Earlier in the Development Process

Focusing on Potential Show Stoppers Earlier in the Development Process

Do you have a list of the potential show stoppers for your project?  These are the issues that, if not addressed, will ultimately lead to lack of commercial success of your product.  These can be anything – not factoring in competitive response to your entry, not having defensible patent protection, or not finding customers who […]

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